July 2019

Brand is what your company represents and its brand profile is the blueprint of the company.  The purpose of the brand profile is to present the story of the company and the product with which the customer could relate with and form an intangible and unforgettable connection with the brand.

If you own a business online, brand profile creation can make your business get a firm hold in the market and help you carve out perfect platform for your targeted customers to develop affinity with your products.

Optimizing your business profile by completing the details of your company and the products will help your business get the eyes roving. For sealing your website presence with realistic texture and an air of authenticity, brand profile holds the chord.

Why Brand Profile Is Necessary For SEO?

Brand Visibility

It improves brand visibility and thus increases traffic on the website. This in the long run will help increase the sales in the business.

Enhances “Brand Related” searches

It enhances the searchability and produces the results relates to the particular brand name. IN short, all the profiles related with the brand name will pop up be it social media account and the websites where the profile is listed.

Backlink Generation

A brand profile help in getting Do to follow backlink.  This provides more exposure to your website and shares the potential to improve the ranking and the credibility of your website in the search engines.

Top 10 Brand Profile Creation Websites For United Kingdom In 2019:

GrowthFairs:

GrowthFairs is a platform which provide business listing services for B2B and B2C platforms with multiple categories to choose from and help your business rank high on the search engines..

Sketchfab

It is a platform to publish share, discover and buy VR and AR content which can be viewed on any mobile browser and virtual reality headset.

Soundcloud.com

It is an audio and music sharing website which enables the business owners to upload, promote and share audio.  Hosting a radio show, audio banners are the means through which you can advertise your business online which will help increase the sales in the long run.

Imdb.com

It is an online database related to television program, streaming content online and films. It enables the new users to submit content and the image, name, character name, plot summaries, and title are evaluated before publishing online.

Gravatar.com

It is an image that represents you when you engage in interaction. Creating your profile just once will do.  Whenever you will actively participate in any Gravatar enabled site, your Gravatar image will follow you there.  For getting recognized and for increasing the visibility online the business owners can try this technique. Once your active participation gets recognized online, the same person is likely to view your website.

Reddit.com

It is a web content rating and discussion website. The registered users submit content in the form of images, quotes, links which are then voted by the other members. It is the right platform to discuss the product and its experiences and helps the company to review and modify the product. It Is the best platform to interact and gaining feedback about the product and services you offer.

Buzzfeed

If you want to spread the word about your products and services then Buzzfeed is the apt platform. Buzzfeed helps the brand to sell more products and help create awareness about the new products. Undertaking affiliate marketing strategy for your business Buzzfeed help your business reach new heights.

Livejournal.com

It is a social networking website where users connect with each other through blog, journal or diary. The platform allows the user to share their thoughts by joining the community.  It brings together the people with same passions at one platform. You can publish stories which later are commented upon by the viewers.

Tumblr.com

It is a social networking platform which allows the users to post multimedia and short-form blog. The business owners by developing their own site. It grants various features to the user and one can reblog a post 100 times. Tumblr posts gets indexed in Google and hence it is a perfect platform for creating online presence.

Scribd.com

It is an open publishing platform which allows anyone to share the ideas with the world. It is an e-book and audiobook subscription that includes million of titles. One of the best ways to promote your business through Scribd is through publishing articles and books related to your brand or company. You can set the price and the pages to preview for the readers.

Follr.com

It is a website for individuals to organize identities, content and contact into one. It is a best platform where all your social media profiles along with introduction gets viewed. If you want an “online business card” that you can give to people you’d like to get in touch with, Follr.com is the perfect pick. 

With email marketing revising its course, the businesses are inclining towards more tech savvy approach for maximizing their revenue.

Targeting audience and building relationships are the two major parameters which still seems challenging to an experienced dude. Flooding of various effective email marketing tools and mushrooming of the new ones proves its importance as one of the most important marketing parameters.

These software solutions are developed for delivering targeted messages and are mostly automated task which relieves the cumbersome management of the task. For making data driven decisions and optimizing email campaigns you can switch to the best email marketing tools.

What is Email Marketing?

Email marketing accounts to sending of promotional messages to your potential customer base, for acquainting them with the fresh arrivals, new launches and discounts. It is a form of direct marketing which is done with a purpose of acquiring fresh customers and to encourage customer loyalty.

Why Email Marketing is Important?

Measurability

Through email analytics you can craft out the arenas to be worked upon and modify your strategy if needed.  Measuring the click through rate and you can also analyze how a particular phrase works.

Personalization

You can’t pitch them every time regarding sales or discount announcements. For connecting on personal level, you can acquaint them with the recent news concerning your product or anything which will incite them to take a desired action.

Increase Sales

“The money is in the list” – you must be familiar with this phrase. Email marketing if implemented strategically with an automated marketing platform will help the procedure to follow effortlessly. Progressive profiling, well curated email marketing campaigns, and funneling of your customer’s choices will lead to impressive sales flow.

Here is the List of Top 5 Email Marketing Tools for 2019

Mail Jet

It is a marketing software that tracks and delivers emails for transaction and marketing purposes. Most amazing part is that you can personalize the mail and get a look of how it will look from the receiver’s end. Moreover, it is equipped with REST and SMPT servers which guarantee delivery. By using its analytics, you can analyze customer’s response to your campaigns and deliver insights for you to frame productive strategy.

Wix Shout Out

For small businesses, Wix Shout Out is the best platform. It simplifies the complicates task of sending newsletters through various attractions like email marketing tools and designer templates. You can customize the email design by changing the background, font and the color. It holds more in its baggage. The list management tool is best for targeted marketing campaigns. Social marketing tools and stats tracker and contact integration makes it a perfect choice.

Red Cappi

For   a proper and hassle-free email processing, Red Cappi is the perfect tool. It has multiple features like custom email marketing creator, contact management tool, email-schedule automation, drag and drop editor to count few. It provides real time insights apart from optimizing your email marketing strategies.

Express Pigeon

The freelancers or the business owners who have bleak idea about technology, can use this email marketing tools. It harbors varieties of templates for different strategies and purposes. The database is equipped with A/B testing tools, email scheduling, API scheduling and contact segmentation. Grab on and let your business take a desired flight.

Mailupnext

This is the tool which is a great sigh of relief for the e-commerce business owners and marketers. It is an automated platform which sends email in bulk. It helps in managing contact and sending campaigns centralizing specific events and custom situations. You can track your email campaigns that whether it achieved a desired goal.

Through these most amazing email marketing software tools. you can choose wisely which tool to go for according to the nature of business and monitor your progress through analytics which will help you drive the ball in your court.

If you have just started your business and want to promote your services to your potential customers then listing your business at various business listing site will gain you visibility and will make your potential customers reach out to you directly.

Just add business details along with the updated profile which includes NAP (Name, Address, Phone number) along with other details like reviews, ratings and relevant images of your products for the customers to gain a deep insight to your services and will directly reach out to you if they find it reliable. 

Advantages of Local Business Listings

Brand Awareness

Local listings are the best way to make your business known. Listing your business on numerous potential business listing websites enhances your chances of being found online. The more the listings the more the customer engagement. The customer will directly reach out to you given the location. The details you enter should be authentic to your knowledge and should be updated on regular basis.

Firm Base in Competitive Market

Listing your business online reduces your chances of being a lost fish in the pond. The maximum the listings on relevant business listing portals, the more the chances of your business getting visible and recognized on the top of the web pages on the search engines. Online business listing reduces competition as the potential customer will find you on the basis of the reviews and reliability of the services you provide.

Top UK Local Business Listing Sites List 2019

Growthfairs

GrowthFairs is an exclusive online portal for online and offline business owners to promote their business online on major search engines like Google, Yahoo and Bing. With grand number of categories, GrowthFairs performs hard to bring the business categories and location pages to rank in the top of major search engines like; Google, Yahoo, and Bing, so you get most of the visibility for your brand on business generating keywords. 

The promotions are organic and manual from the SEO team at GrowthFairs, the chances of getting fake phone calls and leads are 99.99% lower compared to any other such platform. If your business is listed on GrowthFairs, it means you own your own private business page/small web 2.0 portal that will be solely for you and only you can have the access to it.

Thomsonlocal

Thomson Local is a fully digital business directory and marketing service business, connecting millions of customers with local businesses each and every month from free business listings to prime position adverts, responsive websites and SEO services. It offers business owners a suite of digital marketing products to maximize the presence of their business online. Whatever your budget or business size, there is a Thomson Local product for you. Many business listings also contain photos, reviews and service lists – helping you to make an informed decision about who you choose to hire.

Yell

Yell.com is the UK’s leading online business directory. Our website was launched in the UK in 1996 by the publishers of the Yellow Pages directory. It offers a wide range of digital products to businesses of all sizes, large or small. Search over 3,000 classifications for companies matching the type of business you need, or find the right business near you by searching for a company name. The service covers the whole of the UK. You can explore more about social media advertising, website design or more products and services for your business, at Yell Business.

Scoot

Scoot and Touch Local operate the largest online only business directory network in the UK, with over 400 websites. The company has also been listed within the Tech Track 100 for two consecutive years. You can easily connect with them and give significant value to small businesses for FREE. Add your business today and see the benefits of being part of the growing network. They also offer a range of paid for services that greatly assist businesses to compete and win in the online space.

Foursquare

Foursquare is a technology platform that powers leading business solutions and consumer products through a deep understanding of location. Foursquare’s location platform makes our tools and data available to leading brands and companies, helping them to locate, engage with, message and measure consumers. Foursquare’s business solutions include Pilgrim SDK, Places API, Pinpoint, Attribution, and Foursquare Analytics, which together empower brands to understand and connect to targeted audiences as well as measure foot traffic and advertising success.