With email marketing revising its course, the businesses are inclining towards
Targeting audience and building relationships are the two major parameters which still seems challenging to an experienced dude. Flooding of various effective email marketing tools and mushrooming of the new ones
These software solutions are developed for delivering targeted messages and are mostly automated task which relieves the cumbersome management of the task. For making
What is Email Marketing?
Email marketing accounts to sending of promotional messages to your potential customer base, for acquainting them with the fresh arrivals, new launches and discounts. It is a form of direct marketing which is done with a purpose of acquiring fresh customers and to encourage customer loyalty.
Why Email Marketing is Important?
Measurability
Through email analytics you can craft out the arenas to be worked upon and modify your strategy if needed. Measuring the click through rate and you can also analyze how a particular phrase works.
Personalization
You can’t pitch them every time regarding sales or discount announcements. For connecting on personal level, you can acquaint them with the recent news concerning your product or anything which will incite them to take a desired action.
Increase Sales
“The money is in the list” – you must be familiar with this phrase. Email marketing if implemented strategically with an automated marketing platform will help the procedure to follow effortlessly. Progressive profiling, well curated email marketing campaigns, and funneling of your customer’s choices will lead to impressive sales flow.
Here is the List of Top 5 Email Marketing Tools for 2019
Mail Jet
It is a marketing software that tracks and delivers emails for transaction and marketing purposes. Most amazing part is that you can personalize the mail and get a look of how it will look from the receiver’s end. Moreover, it is equipped with REST and SMPT servers which guarantee delivery. By using its analytics, you can analyze customer’s response to your campaigns and deliver insights for you to frame productive strategy.
Wix Shout Out
For small businesses, Wix Shout Out is the best platform. It simplifies the complicates task of sending newsletters through various attractions like email marketing tools and designer templates. You can customize the email design by changing the background, font and the color. It holds more in its baggage. The list management tool is best for targeted marketing campaigns. Social marketing tools and stats tracker and contact integration makes it a perfect choice.
Red Cappi
For a proper and hassle-free email processing, Red Cappi is the perfect tool. It has multiple features like custom email marketing creator, contact management tool, email-schedule automation, drag and drop editor to count few. It provides real time insights apart from optimizing your email marketing strategies.
Express Pigeon
The freelancers or the business owners who have bleak idea about technology, can use this email marketing tools. It harbors varieties of templates for different strategies and purposes. The database is equipped with A/B testing tools, email scheduling, API scheduling and contact segmentation. Grab on and let your business take a desired flight.
Mailupnext
This is the tool which is a great sigh of relief for the e-commerce business owners and marketers. It is an automated platform which sends email in bulk. It helps in managing contact and sending campaigns centralizing specific events and custom situations. You can track your email campaigns that whether it achieved a desired goal.
Through these most amazing email marketing software tools. you can choose wisely which tool to go for according to the nature of business and monitor your progress through analytics which will help you drive the ball in your court.
